Privacy Policy

Effective Date: 22 February 2026

PRVWatch is operated by PRVW CONSULTING LTD, a company registered in England and Wales (Company No. 16944655) (“PRVWatch”, “we”, “us”, “our”).

Contact Email: lo@prvwatch.com

PRVWatch is a global market intelligence platform primarily serving business and professional audiences. Individuals may access and interact with our website and services in either a professional or personal capacity.

This Privacy Policy explains how we collect, use, disclose and protect personal data when you:

• Visit prvwatch.com
• Register for an account
• Subscribe to paid services
• Access reports or dashboards
• Receive marketing communications
• Interact with us in any capacity

This Privacy Policy applies to all individuals whose personal data we process in connection with PRVWatch, whether acting in a professional or personal capacity.

1. Who We Are

For the purposes of applicable data protection laws:

PRVW CONSULTING LTD is the data controller of personal data processed in connection with PRVWatch.

We process personal data in accordance with:

• UK GDPR
• EU GDPR (where applicable)
• US state privacy laws (including the California Consumer Privacy Act as amended by CPRA)
• Other applicable international data protection laws

2. Categories of Personal Data We Collect

We collect personal data that is reasonably necessary and proportionate for operating a market intelligence and subscription platform.

A. Identity & Contact Data

• Name
• Email address
• Job title
• Company name
• Business contact details

B. Account & Subscription Data

• Account credentials
• Subscription status
• Account preferences
• Access permissions
• Records of transactions

C. Billing Data

• Billing contact information
• Invoice details
• Payment status

Payments are processed securely by Stripe.

D. Usage & Activity Data

When you use PRVWatch, we collect and analyse activity at the account level, including:

• Pages accessed
• Reports viewed or downloaded
• Time and date of activity
• Interaction events
• Engagement patterns

We retain timestamped activity logs associated with user accounts for service improvement, analytics, and security purposes. We do not retain IP addresses linked directly to named user accounts beyond what is necessary for security and operational integrity.

E. Technical Data

• Device type
• Browser type
• Operating system
• General geographic region
• Referral source

We use cookies and server-side analytics tools to process this information.

F. Marketing & Communications Data

• Marketing preferences
• Email engagement
• Records of opt-outs

G. Publicly Available and Licensed Data

We collect and generate market intelligence using information obtained from:

• Public corporate websites
• Public filings and regulatory disclosures
• News publications
• Professional social media platforms
• Licensed third-party data providers

This may include company and executive-level professional information such as names, roles, and career history. Individuals referenced in our intelligence reports may not have interacted with PRVWatch directly.

3. Sources of Personal Data

We collect personal data:

• Directly from users during registration or subscription
• Through use of our platform
• Through marketing interactions
• From publicly available sources
• From licensed commercial data providers

Where personal data is obtained indirectly, we process it in accordance with applicable data protection laws and provide individuals with rights as described below.

4. How We Use Personal Data

We process personal data to:

• Provide access to subscriptions and reports
• Manage accounts and billing
• Operate and improve our platform
• Analyse engagement and usage
• Conduct business-to-business marketing
• Deliver targeted advertising on third-party platforms
• Maintain security and prevent misuse
• Comply with legal obligations

We do not sell personal data.

5. Legal Bases for Processing (UK & EU)

Where UK GDPR or EU GDPR applies, we rely on:

A. Contract

To provide services and manage subscriptions.

B. Legitimate Interests

Including to:

• Operate and improve our services
• Conduct professional market research
• Analyse platform engagement
• Perform business-to-business marketing
• Compile and publish industry intelligence
• Maintain security

We consider these interests proportionate and aligned with reasonable expectations in a professional context.

C. Consent

Where required, including:

• Non-essential cookies
• Certain electronic marketing communications

D. Legal Obligation

To comply with tax, accounting, and regulatory requirements.

6. Profiling

PRVWatch engages in profiling in a professional context. This includes:

• Classifying individuals by professional role
• Associating individuals with companies and industries
• Analysing account-level engagement
• Structuring access to content based on subscription tier or region

We do not engage in automated decision-making that produces legal or similarly significant effects. Individuals have the right to object to profiling carried out on the basis of legitimate interests. Where an objection is received and legally valid, we will restrict or cease the relevant profiling activity.

7. Advertising, Cookies & Analytics

We use cookies and similar technologies for:

• Essential website functionality
• Analytics
• Performance measurement
• Marketing effectiveness

We use:

• Google Analytics
• Email engagement tracking
• LinkedIn advertising tools

All advertising targeting on LinkedIn is conducted within LinkedIn’s advertising platform. We do not export user data from PRVWatch into LinkedIn for advertising purposes. We do not sell personal data. Users can manage cookies via our cookie banner and browser settings.

8. Cookies Declaration

This website utilizes technologies such as cookies to enable essential site functionality, as well as for analytics.
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9. User Submissions & Sensitive Data

Users may submit comments or information through forms.

Please do not submit sensitive personal data (such as health information, political opinions, religious beliefs, or other special category data). If you voluntarily submit such information, it will be processed in accordance with this Privacy Policy. We do not intentionally collect sensitive personal information.

10. Disclosure of Personal Data

We may share personal data with service providers acting as processors, including:

• Cloud hosting providers
• Infrastructure and analytics providers
• Payment processors
• Email and communications providers

Processors are contractually required to protect personal data and act only on our instructions. We may disclose personal data where required by law or to protect legal rights.

11. International Transfers

Personal data may be transferred outside your country of residence, including to the United States.

Where required, we rely on:

• UK International Data Transfer Agreement (IDTA)
• EU Standard Contractual Clauses (SCCs)
• Adequacy decisions
• Other recognised safeguards

12. Data Retention

We retain personal data only for as long as necessary to:

• Provide services
• Maintain business records
• Comply with legal obligations
• Resolve disputes
• Enforce agreements

13. Data Security

We implement appropriate technical and organisational measures, including:

• Encryption in transit (HTTPS)
• Role-based access controls
• Monitoring and incident response procedures
• Vendor due diligence

14. Global Privacy Rights

Depending on your location, you may have rights to:

• Access personal data
• Correct inaccurate data
• Request deletion
• Restrict processing
• Object to processing
• Object to profiling
• Request data portability
• Withdraw consent

Requests may be submitted to: lo@prvwatch.com . We may verify identity before responding.

15. UK & EU Specific Rights

If you are located in the UK or EU:

• We will respond within one month (subject to lawful extensions).
• You may lodge a complaint with your local supervisory authority. In the UK, this is the Information Commissioner’s Office (ICO).

16. US State Privacy Notice

This section applies to residents of certain US states, including California.

A. Categories of Personal Information Collected

• Identifiers (name, email)
• Commercial information (subscription details)
• Internet activity (usage data)
• Professional information (job title, company)

B. Business Purposes

• Service delivery
• Account management
• Marketing
• Analytics
• Security

C. Sale of Personal Information

PRVWatch does not sell personal information.

D. Targeted Advertising

We may use advertising tools provided by third-party platforms (such as LinkedIn) to promote our services. We do not sell personal information to advertising platforms.

E. Sensitive Personal Information

We do not intentionally collect sensitive personal information.

F. Your Rights

Where applicable, you may have rights to:

• Know what personal information we collect
• Request deletion
• Request correction
• Opt out of certain advertising uses
• Non-discrimination

Requests may be submitted to: lo@prvwatch.com . We recognise Global Privacy Control (GPC) signals where required by law.

17. Audience Privacy

PRVWatch is not directed to children. We do not knowingly collect personal information from individuals under 18 years of age.

18. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be posted with a revised effective date.

19. Contact

PRVW CONSULTING LTD‍

Company No. 16944655

Email: lo@prvwatch.com

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